Which of the following is NOT an example of a KPI? Driving awareness of the new campaign Create an award-winning campaign Increase the number of test drives during the December to Remember sales event Achieving 5,000+ social conversations during the Back to School time period. Question 6 (1 point) What is the difference between a rating and reach? A rating represents the % of the universe who watched a particular show and reach is the % of the audience who saw your ad message at least once. Reach represents the % of the universe who watched a particular show and a rating is the % of the audience who saw your ad message at least once. There is no difference, they are the same number