Which of the following is NOT one of the core components of the Apple Brand's positioning strategy? 1) Simplicity 2) Humanity 3) Continuous innovation 4) Creativity As it relates to consumer decision making, which of the following is NOT a primary socioculture influence? 1) Culture/Ethnical Subcultures 2) Social classes (reference groups/personal influences) 3) College professors 4) Cultural rituals 5) Demographics