Which of the following is NOT one of the findings reported by Gamble et al (2011)?

Reference: Gamble, J., Gilmore, A., McCartan-Quinn, D. & Durkan, P. (2011). The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11(3), 227-248.

Select one:

a. The 1950's saw an increase in social awareness, such as green consumer movements, which was reflected in marketing approaches

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b. In the 1960's, marketing opportunities arose as a result of the increase in mass production and automation

c. Societal definitions of marketing became prevalent in the 2000's, as businesses embraced social and ethical concerns

d. The 1990's saw the spread of market globalisation and relationship marketing