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Which of the following is NOT one of the variables included a basic calculation of customer lifetime value? a. a discount rate across a period

Which of the following is NOT one of the variables included a basic calculation of customer lifetime value?

a. a discount rate across a period of time

b.profit or contribution margin during a period of time

c.the period of time

d.market capitalization of the company over a period of time

e. retention probability during a period of time

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