Which of the following is not part of the firm's overall environmental management process? Which of the following is not part of the firm's overall environmental management process? Gathering information concerning external environments; Analyzing the information to identify key environmental trends; Forecasting the potential impact of key environmental trends on the firm. Determining marketing actions that must be taken to pursue trends that pose opportunities and neutralize any impact of trends that are seen as threats. Taking positive actions to shape environmental trends to benefit the firm