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Which of the following is NOT true about competitive advantage? It implies a firm's ability to successfully exploit a resource, capability, or competency. It will

Which of the following is NOT true about competitive advantage?

It implies a firm's ability to successfully exploit a resource, capability, or competency.

It will have a limited life.

It allows a firm the ability to earn above

-

average returns.

It offers protections against imitability.

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