Which of the following is not true about the B2B market?

• B2B: business-to-business
• B2C: business-to-consumer

A. The demand for B2B sales is often derived from B2C sales in the same supply chain.

B. B2B transactions tend to be more complex than B2C transactions as B2B transactions involve multiple members of both the buying organization and the selling organizations.

C. Firms in the B2B market typically serve a larger number of consumers than firms in the B2C market.

D. A typical transaction in the B2B market involves manufacturers selling to wholesalers that, in turn, sell products to retailers.