Which of the following is NOT true about the Gaps Model?

Multiple Choice

• A.It could be due to the difference between the firm's standards and customers' expectation
• B.Service providers can close the gap by offering consistent service.
• C.It could be due to firm's misperception of customers' expectations
• D.It results in customer dissatisfaction.
• E.It results when delivery of a service fails to meet customers' expectations