Which of the following is NOT true about the maturity stage of the industry life cycle?

1. Emphasis on process design is high in order to improve efficiency
2. Competition is the most intense at the maturity stage
3. Market growth rate is starting to pick up
4. There are many segments in the market

Which of the following is NOT true about the introductory stage of the industry life cycle?

1. The overall objective is to defend market share as market size and competition increases
2. Major functional area of concern in the introduction stage is R&D
3. Number of segments are very few because the market is not fully developed
4. Market growth rate at this stage is very low