Which of the following is NOT true concerning motives and motivational research? O According to psychoanalytic theory, consumers' motivations for purchasing may be driven by deep motives one can determine only by probing the subconscious. O In-depth interviews and focus groups are frequently used methods in motivational research. O Motivational research is useful because it offers insights into the underlying cause of consumer behavior O Maslow's needs hierarchy offers a framework for marketers to use in determining what needs they want their brands to be shown satisfying in advertising campaigns. O None of the above