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Which of the following is the best cost-efficient metric to use when comparing, for example, a magazine schedule with a television schedule? Group of answer
Which of the following is the best cost-efficient metric to use when comparing, for example, a magazine schedule with a television schedule? Group of answer choices All of the metrics listed are acceptable comparative measures Cost-per-insertion CPP CPM
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Cost Management A Strategic Emphasis
Authors: Edward Blocher, David F. Stout, Paul Juras, Steven Smith
8th Edition
1259917029, 978-1259917028
