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Which of the following is the best method to evaluate a promotional campaign used for a special event? (COAPRT 7.02/SRA 301) Monitor attendance patterns. Conduct
Which of the following is the best method to evaluate a promotional campaign used for a special event? (COAPRT 7.02/SRA 301) Monitor attendance patterns. Conduct exit interviews of participants. Organize a focus group. Conduct a cost-benefit analysis of the event
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