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Which of the following is the first step in the consumer buying process? Problem recognition Information search Evaluating alternatives Purchase decision Postpurchase evaluation
Which of the following is the first step in the consumer buying process? Problem recognition Information search Evaluating alternatives Purchase decision Postpurchase evaluation
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
