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Which of the following is the intended goal of focusing on a specific target market? To steal competitors' customers To offer superior value to the
Which of the following is the intended goal of focusing on a specific target market?
To steal competitors' customers
To offer superior value to the target market
To generate as much profit as possible
To keep the marketing mix as broad as possible
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
