Which of the following is the most likely impact of the forces described above on GHI's business, in terms of value, price, and cost?

1). OGHI will need to increase value and increase prices

2). GHI will need to reduce costs and reduce value

3). OGHI will need to increase value and reduce prices

4). GHI will need to increase prices and reduce costs

PLEASE GIVE PROPER ANSWR WITH EXPLANATION