Which of the following is the primary reason for choosing a particular CRM software vendor? capabilities they offer attractiveness of their corporate offices "wasta" gained by purchasing specific software cheapest total cost of ownership What is the name used for a repository of large amounts of customer-related data from operational other systems, used for reporting and analysis, to avoid impacting the performance of the operational databases? data warehouse analytics big data OLTP Which of the following terms is used for a category of analytical techniques in which the entire dataset is used to determin trends in the data? undirected (unsupervised) directed (supervised) In which phase of a CRM implementation are stakeholders identified, governance structures established, and critical success factors identified? Phase S Phase 4 Phase 2 Phase 3 Phase 1 For which undirected (unsupervised) technique is it necessary to pre-specify the number of clusters to stan the analysis? decision clustering k means clustering two step clustering hierarchical clustering Which of the following data mining (analyise , techniques is best used with structured daint sentiment analysis word cloud generation regression analysis root cause analysis in which functional areas can customer related data be found? Sales only Marketing only acogusing only sales & marketing only all but accounting all functional areas Which HaP case used the carecodes of customers, True Friends, Butterilles, Barnacles, or strangers to describe the fit between profitability and lovalty for the purpose of explain naw a company can meet the customer's need and maintain a profitable relationship