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Which of the following is true of corporate advertising? It is usually used to promote a service as opposed to a product. It generates high
Which of the following is true of corporate advertising?
It is usually used to promote a service as opposed to a product.
It generates high levels of interest among consumers.
It portrays the image that a firm is in trouble.
It usually brings a significant return on investment.
It is typically used to generate greater sales of a particular product.
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