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Which of the following is true of usage - rate segmentation? Question 3 options: Categories of products do not vary with the product in user
Which of the following is true of usagerate segmentation?
Question options:
Categories of products do not vary with the product in userrate segmentation.
Heavy users often change their preferences.
It groups potential customers on the basis of their personality, motives, and lifestyles.
It may include former users, potential users, firsttime users, light or irregular users, medium users, and heavy users.
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