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Which of the following is true of usage - rate segmentation? Question 3 options: Categories of products do not vary with the product in user

Which of the following is true of usage-rate segmentation?
Question 3 options:
Categories of products do not vary with the product in user-rate segmentation.
Heavy users often change their preferences.
It groups potential customers on the basis of their personality, motives, and lifestyles.
It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users.

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