Which of the following keywords likely commands the highest price per click?

"cameras"

"nike hoodies"

"michigan car insurance"

"replacement laptop power cord dell latitude e6440"

In the promotional mix, _____________ would be considered a short-term strategy, while ___________ would be considered long-term.

A salesforce team, print advertising

Hosting community events, weekly ad mailers

Offering free samples, sponsoring a sports team

Online advertising, offline advertising

If one web page is ranking higher than another web page in search results, which of the following would explain this?

The higher ranking page makes better use of keywords

The higher ranking page is being linked to by other websites more frequently

The higher ranking page originates form a more authoritative web site

Any combination of the above could explain a higher ranking