Which of the following management controls and compensation policies are consistent with implementing cost leadership? With product differentiation? With both?

match the following letter with the appropriate sentence

a.cost leadership

b.both

c.product differentiation

	The creation of a purchasing council to discuss how different business units can reduce their costs.
	A policy that reduces the compensation of a manager that introduces several precuts that fail in the market.
	A policy that reduces the compensation of a manager that introduces a product that fails in the market.
	A document that describes, in detail, how the innovation process will unfold in a firm.