Which of the following measures Cognitive Residue in advertising a) Socondary Data b. Primary Data c. Rocail rests d. Communication Procoss e. Focus Groups QUESTION 65 You often times heat in advertising that "Sex Solls" Actually, research has shown that this in not true. However. material, using "Sox" as a strategy in advertising is used to do which of the following for the product. a. Convey the Leverage Point or the "Hook" b. Molivate Consumers to take Action c. To got attention d. Build Desire e. Build Brand Equity