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Which of the following options would be the best way to make Swordfish's cell phone look better compared to Brand B? Using the market research
Which of the following options would be the best way to make Swordfish's cell phone look better compared to Brand B? Using the market research summary table may help. Click here to view the market research summary table. Select an option from the choices below and click Submit. Use comparative advertising that helps to lower the consumer's belief that the competitive product possesses camera quality. Add another attribute to the product that the competitors do not have. Use an advertising campaign to strengthen the belief (increase the attitude score for this attribute) in the consumer's mind that Swordfish has an optimal screen size.Which of the following options would be the best way to make Swordfish's cell phone look better compared to Brand B? Using the market research summary table may help. Click here to view the market research summary table. Select an option from the choices below and click Submit. Use comparative advertising that helps to lower the consumer's belief that the competitive product possesses camera quality. Add another attribute to the product that the competitors do not have. Use an advertising campaign to strengthen the belief (increase the attitude score for this attribute) in the consumer's mind that Swordfish has an optimal screen size
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