1. Which of the following PR figures' work features aysmetric two-way communicaiton practice?

		Ivy Lee
		Edward Bernays
		B.T. Barnum
		Authur Page

2. People look upon others to get clues for behavior. If their golf club members like to wear NorthFace brand during practice, they would tend to prefer NorthFace brand than other brands when purchasing golf apparels.

This is an example of ______ on consumer's purchase decision-making.

		Reference group's influence
		Brand community's influence
		Family's influence
		Cultural influence