Question
Which of the following PR figures' work features aysmetric two-way communicaiton practice? Ivy Lee Edward Bernays B.T. Barnum Authur Page 2. People look upon others
- Which of the following PR figures' work features aysmetric two-way communicaiton practice?
| Ivy Lee | ||
| Edward Bernays | ||
| B.T. Barnum | ||
| Authur Page |
2. People look upon others to get clues for behavior. If their golf club members like to wear NorthFace brand during practice, they would tend to prefer NorthFace brand than other brands when purchasing golf apparels.
This is an example of ______ on consumer's purchase decision-making.
| Reference group's influence | ||
| Brand community's influence | ||
| Family's influence | ||
| Cultural influence |
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Auditing and Assurance Services A Systematic Approach
Authors: William Messier, Steven Glover, Douglas Prawitt
9th edition
1308361491, 77862333, 978-1259248290, 9780077862336, 1259162346, 978-1259162343
