Which of the following provides the best rationale regarding analysts' views about the information value of the gross profit rate versus the gross profit amount? The gross profit amount is more informative than the gross profit rate because it is a dollar amount rather than a ratio. The gross profit amount is less informative than the gross profit rate because it is a dollar amount rather than a ratio. The gress profit amount is more informative than the gross profit rate because the gross profit rate is only used to describe a few industries while the gross profit amount is universally used. The gross profit amount is more informative than the gross proht rate because high volume operations are able to calculate the gross profit amount but not the gross profit rate