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Which of the following questions is the only one addressing business-level strategies? How will a firm compete in a particular industry? Why is a firm
Which of the following questions is the only one addressing business-level strategies? How will a firm compete in a particular industry? Why is a firm competing in a particular industry? What industry is a particular firm competing in? Who is a particular firm's competitors? When is a firm to compete in a particular industry
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
