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Which of the following refers to a careful coordination of all promotional messages for a product or a service to ensure the consistency of messages
Which of the following refers to a careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the
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Operations Management Sustainability and Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson
12th edition
978-0134163512, 134163516, 134130421, 978-0134130422
