Which of the following refers to how marketers combine a range of marketing communication methods to execute their marketing activities?

• advertising mix
• product mix
• marketing campaign
• promotion mix

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A company's profitability begins to rise and public awareness increases during the ________ of the product life cycle.

• growth stage
• maturity stage
• decline stage
• market introduction stage

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Which of the following is the basic objectives of all marketing communication methods?

• improve brand awareness
• communicate, compete, and convince
• generate profits
• increase sales

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Which of the following is an advantage of public relations?

• It has the highest reach of all marketing activities.
• It is very effective at sending the company's intended message through a medium many people can understand.
• Control of public opinion because public relations can control the way people feel about a product or service.
• It is believable because publicity is seen to be more objective, people tend to give it more weight and find it more credible

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Advertising, Direct marketing, Personal selling, Sales promotions, Digital marketing and Public relations are all:

• Potential components to an IMC campaign
• Skills you should acquire in order to go into marketing.
• Marketing tools every company should use
• Tools that can only be leveraged by companies with large marketing budgets.

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What is the main focus of the marketing channel?

• decrease cost to the customer by having the right product in the right place at the right price at the moment the customer wants to buy.
• decrease price to the customer by having the right pr[m]oduct in the right place at the right price at the moment the customer wants to buy.
• increase value to the customer by having the right product in the right place at the right price at the moment the customer wants to buy.
• increase revenue by using advertising and deals to increase the amount that each customer spends.