Which of the following should a company LEAST expect as a benefit resulting from co-branding? A. Product
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Question:
- Which of the following should a company LEAST expect as a benefit resulting from co-branding?
- A. Product development and research costs are avoided.
- B. Loyalty from each brand is extended to the co-branded product.
- C. Shortcomings of one brand are compensated for by strengths of the other brand.
- D. Promotion costs are split between partners.
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