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Which of the following statement regarding coupon redemption rates is true: a. the majority are redeemed by loyal customers b. the majority are redeemed by

Which of the following statement regarding coupon redemption rates is true:

a. the majority are redeemed by "loyal" customers

b. the majority are redeemed by "first time" customers

c. the majority are redeemed by "occasional" customers

d. the majority are redeemed by "heavy" customers

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