Which of the following statements about advertising spending is NOT TRUE?

A) Advertising in newspapers or on TV is a form of mass selling.

B) Personal selling can be expensive, so it is often combined with mass selling and sales promotion.

C) Placing a video on a company website or YouTube is a form of publicity.

D) On average, more money is spent on advertising that on personal selling or sales promotion.

E) Sales promotion can be aimed at final consumers, a company's own sales force, wholesalers or retailers.