• Which of the following statements about branding in the context of strategy is correct?
• The most successful organisations devote their branding energy at a 'corporate' level rather than a 'product' level.
• Increasingly complex products, 'noise' in the market and competition for the consumers attention all conspire to raise the relevance of the 'black box' interpretation of consumer behaviour in branding.
• Branding ostensibly remains a visual medium.