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Which of the following statements about experiential value and emotional benefits is FALSE? Advertising may be used to build an emotional bond with customers. The

Which of the following statements about experiential value and emotional benefits is FALSE?

Advertising may be used to build an emotional bond with customers.

The experiential value created through emotions is difficult for competitors to imitate.

The experiential value created through emotions cannot provide a long

-

term competitive advantage.

Organizations that want to improve experiential value should ensure that customers are highly satisfied.

All answers are TRUE.

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