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Which of the following statements about newspapers as an advertising medium is true? Select one: a. Newspapers have excellent local reach potential. b. National companies
Which of the following statements about newspapers as an advertising medium is true? Select one: a. Newspapers have excellent local reach potential. b. National companies rarely use newspapers except
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
