Which of the following statements about organizing for new-product development is true?

All of these statements are true.

Top-level support is not vital to the success of new product development.

No one should be put in charge of new-product development; it should be left to anyone who demonstrates an interest in taking the initiative.

A companys R&D specialists, operations, and marketing personnel should avoid working together when evaluating the feasibility of new ideas.

For a firm to be successful in its new product development endeavors, it should encourage a culture that supports innovation.