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Which of the following statements about product lines is most accurate? Question 1 options: A benefit of having a narrow product line is that it
Which of the following statements about product lines is most accurate? Question options: A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. A broad product line reduces R&D costs. An advantage of a narrow product line is the ability to have a greater gap between price points. Product lines refer to consumer products; product mixes refer to industrial products. An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
Which of the following statements about product lines is most accurate?
Question options:
A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
A broad product line reduces R&D costs.
An advantage of a narrow product line is the ability to have a greater gap between price points.
Product lines refer to consumer products; product mixes refer to industrial products.
An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
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