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Which of the following statements about RFM analysis is FALSE? Question content area bottom Part 1 A. It considers how much money the customer spends
Which of the following statements about RFM analysis is FALSE? Question content area bottom Part 1 A. It considers how much money the customer spends per order. B. It considers how frequently a customer orders. C. It is a way of analyzing and ranking customers according to their purchasing patterns. D. It considers how satisfied a customer is. E. It considers how recently a customer has ordered
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
5th edition
134740602, 134740912, 9780134692869 , 978-0134740607
