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Which of the following statements about ROA and ROE is NOT true? Both measure a firms profitability. When ROA > ROE, the firm benefits from

Which of the following statements about ROA and ROE is NOT true?

Both measure a firms profitability.

When ROA > ROE, the firm benefits from using leverage.

Investors desire high ROA and ROE, when others remain the same.

Both are book value measures.

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