Which of the following statements about the balanced scorecard approach is NOT true?

Group of answer choices

The balanced scorecard approach integrates financial and non-financial performance measures

The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth

The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success

The balanced scorecard helps to keep management focused solely on a company's financial factors