Which of the following statements about the impact of a company's competitive efforts in a region on its regional market share and number of branded pairs sold is false?

-The more a company's S/Q rating in a region is above the all-company regional average, the bigger is the company's resulting S/Q-based competitive advantage and the bigger is the positive impact on the company's branded pairs sold and market share in the region.

-A company's sales/market share outcomes in a region's Wholesale segment are negatively impacted if its rebate offer is below the regional average, and this impact becomes progressively larger as the size of the percentage below the regional-average mail-in rebate offer increases.

-Companies whose delivery times on retailer orders are in a region are longer than the all-company regional average have a competitive disadvantage in attracting footwear retailers to stock their brand.

-A company's sales/market share outcomes in a region's Wholesale Segment are negatively impacted if the amount of footwear retailer support it provides is below the all-company average in a region (such levels of support also discourage some footwear retailers from stocking its brand in the upcoming year).

-Achieving a competitive advantage on brand advertising in a given region requires a company to boost its brand advertising expenditures to an amount that exceeds the expenditures of every other company in the region.