Which of the following statements about the impact of a company's competitive efforts in a region on its regional market share and number of branded pairs sold is false? A company's sales/market share outcomes in a region's Wholesale segment are negatively impacted if its rebate offer is below the regional average, and this impact becomes progressively larger as the size of the percentage below the regional-average mail-in rebate offer increases. The more a company's S/Q rating in a region is above the all-company average, the bigger is the company's resulting competitive advantage and the bigger is the positive impact on the company's pairs sold and market share in the region. Companies whose delivery times are in a region are shorter than the all-company average have a competitive advantage in attracting footwear retailers to stock their brand. A company's sales/market share outcomes in a region's Wholesale Segment are positively impacted if the amount of footwear retailer support it provides is above the all-company average in a region (such levels of support also help attract more footwear retailers to stock its brand in the upcoming year). Achieving a competitive advantage on brand advertising in a given region requires a company to boost its brand advertising expenditures to an amount that exceeds the expenditures of any other company. UUSSO