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Which of the following statements about the introduction stage of the market life cycle is true? O a. It produces relatively large, positive cash flows!
Which of the following statements about the introduction stage of the market life cycle is true? O a. It produces relatively large, positive cash flows! O b. Strong brand recognition seldom serves as an important switching cost. O c. Market share gains by pioneers are usually easily sustained for many years. O d. Products offered by pioneers may be perceived as differentiated because they are new
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