Which of the following statements about the psychoanalytical theory is true?

It is used to determine the consumer's purchase motivations.

It makes use of large samples to draw conclusions.

It was developed by Abraham Maslow.

Its insights are not useful for developing advertising messages that appeal to customers.

It had a negligible influence on the development of modern psychology. ------------------------ Which of the following terms is also used to describe the position of a brand manager who is responsible for the total management of the brand, including planning, budgeting, sales, and profit performance?

Systems manager

Product manager

Advertising manager

Marketing research executive

Marketing communications manager ------------------------------ Superagencies are:

recruitment agencies that hire top management professionals.

the top advertising agencies.

a large body of professionals that are superior to the advertising agencies and are formed to regulate the work of the agencies.

an amalgamation of several small, medium, and large advertising agencies.

large support organizations that provide specialized service to advertising agencies. ------------------------------------- Operant conditioning is also called:

intermittent conditioning.

instrumental conditioning.

classical conditioning.

associative conditioning.

partial conditioning. ---------------------------- Which of the following factors is considered important for learning to occur through the associative process, according to classical conditioning?

Reward

Disintegration

Dissimilation

Frequency of association

High-distance -------------------------- Proponents of integrated marketing communications (IMC) services argue that maintaining control of the entire promotional process achieves greater synergy among each of the communications program elements.

True

False ------------------------- Behavioral learning theories are based on internal psychological processes such as motivation and thinking.

True

False ------------------------ Under a(n) _____, the client agrees to pay the agency a fee based on the expenditure of its work plus some agreed-on profit margin, often a percentage of total costs.

cost-plus system

fixed fee method

incentive-based system

creative commission system

placement fees system ---------------------------- Media organizations provide an environment for a firm's marketing communications message.

True

False

------------------------------ Dissonance is less likely to occur in important decisions where the consumer must choose among close alternatives.

True

False