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Which of the following statements about the purpose of qualitative research is FALSE? Question 3 0 Answer a . Unveil the structure of the consumers

Which of the following statements about the purpose of qualitative research is FALSE?
Question 30Answer
a.
Unveil the structure of the consumers behaviour
b.
Qualitative data offers a good understanding of the behaviour associated with consumers comprising a segment
c.
Explore/explain consumer motivations/attitudes/behaviour
d.
Help to generate hypotheses for Quantitative investigation

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