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Which of the following statements about the purpose of qualitative research is FALSE? Question 3 0 Answer a . Unveil the structure of the consumers
Which of the following statements about the purpose of qualitative research is FALSE?
Question Answer
a
Unveil the structure of the consumers behaviour
b
Qualitative data offers a good understanding of the behaviour associated with consumers comprising a segment
c
Exploreexplain consumer motivationsattitudesbehaviour
d
Help to generate hypotheses for Quantitative investigation
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