Which of the following statements accurately depicts direct marketing, as defined by the American Marketing Association?

Multiple Choice

Direct marketing is the total number of activities a marketer will implement to deliver a promotional campaign.

Direct marketing is the total number of activities a seller engages in to encourage the exchange of goods and services with the buyer.

Direct marketing is the ability for a firm to manipulate the noise that can sometimes disrupt a customer's receipt of a marketing message.

Direct marketing is the method by which marketing firms will encode messages clearly and accurately.

Direct marketing is the ability for a firm to interact without intermediaries with a consumer.