Which of the following statements applies to media planning?

a. Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

b. The location of the advertising target is irrelevant in media planning.

c. Total media dollars spent on advertising have decreased over the last 30 years.

d. Characteristics of the product are the most important consideration in selecting the media for a campaign.

e. The message content affects the types of media used for an advertising campaign.