Which of the following statements concerning the value chain is false? Multiple Choice The value chain focuses on the entire production process, as well as the sale of the product and service after the sale. Successful firms are ones that operate within the entire value chain, thereby overseeing every aspect of the value chain for the customer. If a company cannot compete in a specific area of the value chain, it might outsource that portion of the value chain to another entity which can perform it better. The goal of a value chain is to find areas where a company can either add value or reduce cost. A manager can increase his/her return on investment (ROI) by: Multiple Choice decreasing residual income. increasing the operating profit margin. expanding operating assets while holding sales and expenses constant. reducing the asset turnover. Which of the following best describes possible objectives related to the customer perspective of the balanced Scorecard? Multiple Choice Employee satisfaction, global knowledge improvement. Increased revenue, reduced costs. Reduced cycle time, project management. Improved relationships, timeliness. Return on investment (ROI) is a very popular measure employed to evaluate the performance of corporate segments because it incorporates all of the major ingredients of profitability (revenue, cost, investment) into a single measure. Under which one of the following combinations of actions regarding a segment's revenues, costs, and investment would a segment's ROI always increase? (CIA adapted) A. B. C. D. Sales Increase Decrease Increase Increase Equipment Decrease Decrease Increase Decrease Investment Increase Decrease Increase Decrease