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Which of the following statements describe the role of a reference group in consumer behavior? ( multiple - choice question ) Question 7 options: Reference
Which of the following statements describe the role of a reference group in consumer behavior? multiplechoice question
Question options:
Reference group is a group of affluent consumers
Reference group may represent a group to which consumer aspire to belong
Reference group serves as a point of comparison
Reference group encompasses only the family of consumer
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