Which of the following statements describes how brand equity is affected by the increased use of sales promotion?

Question $18$ options:

Critics argue that sales promotions generally result in higher brand equity.

Sales promotions do not contribute to the erosion of brand equity.

Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity.

There is strong agreement among marketing professionals that any type of sales promotion activity detracts from brand equity.