Which of the following statements is incorrect about fundamental business strategies? A company will be more profitable because it will attract a higher volume of customers and sales revenue when it follows a product differentiation strategy versus a cost differentiation strategy. A company implementing a product differentiation strategy is attempting to improve its profit margin through charging higher prices. A company implementing a cost differentiation strategy is attempting to increase operating efficiency of assets and improve the asset turnover ratio. Financial leverage is how a company finances its assets and can affect total profitability return to stockholders.