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Which of the following statements is incorrect ? Margin is a measure of the profits generated from sales. Return on investment can be improved by

Which of the following statements is incorrect?

Margin is a measure of the profits generated from sales.

Return on investment can be improved by increasing sales, decreasing expenses, or increasing the asset base.

Turnover is calculated by dividing sales by average operating assets.

If return on investment increases when sales increase, that change usually is due at least in part to the effect of fixed costs (operating leverage).

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